BIGGER & BETTER BUSINESS

Bigger & Better Business became the first national program of Phi Beta Sigma Fraternity. It was first introduced at the Tenth Anniversary Conclave, in Philadelphia, Pennsylvania (December 1924). When Bigger and Better Business was adopted as a national program, special emphasis was placed on encouraging and promoting Negro businesses. At its inception, the program sought to encourage Negro businesses to improve their business acumen, efficiency, and service to the public, to be competitive with other businesses.

Today, the Milwaukee Sigmas have several programs to support Bigger & Better Business initiatives including:

• Black Spend Initiative

  • In 2024, the Delta Xi Sigma Chapter reported over $50,000 in Black Spend dollars being spent on Black Owned businesses in the Greater Milwaukee community